por Lovelock, Christopher H [autor] | Reynoso, Javier [autor] | D'Andrea, Guillermo [autor] | Huete, Luis [autor] | Wirtz, Jochen [autor] | Sánchez Carrión, Miguel Ángel [traductor] | Mascaró Sacristán, Pilar [traductor] | Gómez Mont Araiza, Jaime [traductor] | Lovelock, Christopher H. Services marketing.