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| 008 | 070109s2006^^^^spaa^^^^^^^^^^000^0^spa^d | ||
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| 035 | _aMX001001088518 | ||
| 040 |
_aUNAMX _bspa _cUNAMX _dUNAMX |
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| 041 | 1 |
_aspa _heng |
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| 050 | 4 |
_aHF5415.3 _bP4718 2006 |
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| 100 | 1 |
_aPeter, J. Paul, _eautor |
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| 240 | 1 | 0 |
_aConsumer behavior and marketing strategy. _lEspañol |
| 245 | 1 | 0 |
_aComportamiento del consumidor y estrategia de marketing / _cJ. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Blanco y Correa Magallanes |
| 264 | 1 |
_aMéxico : _bMcGraw-Hill, _c2006 |
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| 300 |
_axxiii, 578 páginas : _bilustraciones |
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| 336 |
_atexto _2rdacontent |
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| 337 |
_asin medio _2rdamedia |
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| 338 |
_avolumen _2rdacarrier |
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| 500 | _aTraducción de: Consumer behavior and marketing strategy | ||
| 650 | 4 | _aComportamiento del consumidor | |
| 650 | 4 | _aMercadotecnia | |
| 700 |
_aOlson, Jerry Corrie, _d1944- _eautor |
||
| 700 | 1 |
_aBlanco y Correa Magallanes, Jorge Luis, _etraductor |
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| 999 |
_c17916 _d17916 |
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